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GOOGLE ALLOW NFT GAME ADS
The Triple Scoop
September 08, 2023
GM to the 34 new readers who joined this week. Without further ado. LFG
SCOOPS OF THE WEEK
⛓️ NFT’s
Casio To Drop Free NFT
Google To Allow NFT Games Ads
Justin Bieber's Song Turned Into Royalty Sharing NFT
👨💻 WEB3
Crypto Awareness Soars, Web3 ags Behind
Visa To Use Solana Network In First Of Kind
FBI Claims North Korea Was Behind $41m Hack
🪙 CRYPTO
12K years in Jail for collapsed Turkish exchange CEO
Former FTX executive pleads guilty
Bitcoin ETH - 800 Pound Gorilla waiting to pounce
⛓️ NFT’s
NFT Total Market Cap $4.88B - 24/hour change -0.44%
Volume Traded 24/hours - $6.8M -9.41%
The NFT market maintains a daily volume of $7-10 million
YogaPetz has launched - currently sits around 0.2ETH.
Price action shows a slight decrease of 1-3% across the board
Pudgy Penguins sees increased activity after Luca Netz mentions $10 million in revenue in the first 7 months - Woahh - a solid example of a successful web3 IP application in the real world.
Nakamigos experienced a significant drop in volumes but has managed to maintain a floor of .39 ETH
The Japanese watch company wants to send the brand into the Metaverse and is doing so via its G-Shock product. They have partnered with Polygon Labs to launch a 15,000-item free-to-mint collection. The G-Shock Creator Pass NFT will grant holders access to the yet-to-be-revealed Discord channel where holders can enter a competition to create a variant design for the passes.
At a glance 🔎
The public mint will take place from the 26th of September to the 29th.
Over 100m G-Shock watches have been sold since they hit the market.
The NFT push is to increase the presence of the brand in the virtual and Web3 world.
🕵️ Scoops take:
If the UK is anything to go by, a Casio watch was an absolute necessity for teenagers and young adults (not quite Vans shoe level but certainly up there)
Taking this hugely successful product to the NFT game is a risk but one we like, as they have nothing left to prove in their current market.
Will this one be a successful migration…time will tell.
Google has revealed an update to its Cryptocurrency advertising policy that will allow for NFT games to advertise. There is a catch, the NFT game must not promote gambling, gambling services, or wagering/staking NFTs and is limited to games that allow players to purchase in-game items only.
At a glance 🔎
Google, back in 2018 banned all Cryptocurrency related advertising.
This was lifted in 2021 for the USA where some exceptions were made.
All games must comply with the gambling and games policy and receive proper Google Ads certification.
🕵️ Scoops take:
Slowly but surely we are hammering away at Google’s firm policy and even though it is small steps at a time, we guess it’s better to walk before you can run.
The next step now lies with the gaming studios, who have a bit of leverage to target those wide audiences and monetize. The main issue though is gamers themselves…you only need to read last week’s edition to see how they feel about the games.
An open goal opportunity has presented itself, score.
The singer’s 2015 hit “Company” has been turned into an NFT. Investors will now be able to earn royalties from future streams of the song. 2000 NFTs have been made available with the royalty share confirmed as 1%. Each NFT will cost $28 which equates to 0.0005% royalties per every stream. For easier context, for every 100m stream of the song, it raises $2.00.
At a glance 🔎
The song currently has a total of 500m streams.
Rihanna’s producer has previously done this and it didn’t go down well.
It reached number 53 on the US charts and made it into Australia’s top 40.
🕵️ Scoops take:
It doesn’t take Einstein to work out this one won’t be profitable. What it does do though is allow fans to own a piece of something that they would previously never have been able to.
If you step aside from the NFT price being locked to the royalty payments, there is a window opening for artists to boost a digital collectables narrative that could create unprecedented exposure.
File this one as one for the Beliebers.
🌐 WEB3
Crypto's like the popular kid in high school everyone knows—92% global awareness, according to a Consensys report. But Web3? It's more like the mysterious new kid who just moved to town; only 8% of folks even know what it is. Interestingly, countries like Nigeria are acing the class in both crypto and Web3, while places like Japan are still scratching their heads.
At a glance 🔎
Consensys report shows a 92% global awareness of cryptocurrencies, but only 40% have ever owned them, highlighting a gap between awareness and ownership.
Web3 technology lags in recognition, with just 8% global familiarity, despite high crypto awareness in countries like Nigeria and South Korea.
The report indicates that the crypto and Web3 spaces are still in their infancy, with significant room for growth and mainstream adoption.
🕵️ Scoops take:
Imagine crypto is like Netflix — everyone's heard of it, but not everyone's subscribed. Now, Web3 is that indie show on Netflix that's got critics buzzing but no one's really watching yet. This Consensys report basically says the same: crypto's almost a household name, but the really cool, decentralized tech that could power the next Internet (that's Web3, by the way) is still waiting in the wings. It's a wake-up call, man. Time to binge on some Web3 knowledge.
Visa's making a big move into crypto by teaming up with the Solana blockchain and USDC stablecoin to speed up international payments. It's like Visa decided it's tired of the old ways and wants to party with the new, fast kids on the block. This could be a game-changer for how money zips around the world.
At a glance 🔎
Visa adopts Solana blockchain and Circle's USDC stablecoin to speed up cross-border payments.
The payment giant has initiated pilot programs with merchant acquirers Worldpay and Nuvei, allowing clients to opt for USDC settlements.
This move marks another significant step for traditional financial institutions leveraging blockchain, amidst predictions that the stablecoin market could grow to $2.8 trillion in five years.
🕵️ Scoops take:
Visa's move to adopt Solana and USDC is kinda like the financial Avengers assembling a new super team. By using Solana's speed and USDC's stability, Visa is doing more than just cutting down on those pesky international transfer delays. It's throwing a mainstream lifeline to blockchain tech, showing it's not just for crypto nerds but a real tool that can improve everyday financial tasks. Keep an eye out; this could be the start of finance's blockchain era 👀
The FBI says North Korea's notorious hacker crew, the Lazarus Group, snatched $41 million from Stake, a crypto casino backed by Drake. These are the same digital bandits linked to a string of heists, including a staggering $2 billion in stolen crypto assets.
At a glance 🔎
The FBI identifies North Korea's Lazarus Group as the hackers behind the $41 million theft from crypto casino Stake, linking them to other major heists.
Lazarus Group used multiple blockchain networks like Bitcoin, Ethereum, Polygon, and Binance Smart Chain to funnel the stolen assets.
The group has been previously connected to significant crypto exploits, including a $622 million heist from Ronin Network, affecting the play-to-earn game Axie Infinity.
🕵️ Scoops take:
Think of the Lazarus Group as the Moriarty to the crypto world's Sherlock Holmes. They're cunning, elusive, and show us that while crypto might be the new frontier, it's still the Wild West when it comes to security. This isn't a one-off robbery; it's a series of heists across different blockchains that suggest the safes aren't as uncrackable as we thought. If crypto's going to be more than just a speculator's paradise, the industry needs to put some serious locks on the doors.
🪙 CRYPTO CRUNCH
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Crypto Total Market Cap $1.04T - 24/hour change 0.52%
Total Crypto Volume 24 hours - $28.61B - Change +12.6%
Not much has changed for crypto since we last met. We are ranging around the $25k-$26K.
We recently pushed above $26K, on BTC and now we are back inside at $25.8K.
Expect ranging chop to continue.
The wider trading community remains undecided. There is a chance we go lower to the lower 20s in the back part of the year.
But overall the wider plan remains unchanged, We are very bullish as the edge closer to the Bitcoin halving
There is opportunity everywhere, and now is the time to be dialed in, We recommend searching some of the below narratives on Twitter to get ahead of the pack & leave that 9-5 forever.
Each week we are seeing 3-5X’s happening on low caps, whilst longer-term projects with massive potential are offering us amazing entries.
Crypto narratives to focus on this summer
- AI Tokens
- Telegram trading Bot tokens
- Trading tool platform tokens
- GambleFI
- Revenue Sharing projects
- Liquid Staking derivative projects
- Metaverse & gaming tokens
- RWA - Real-World Asset tokens
Top Stories
😡 THE REKT SECTION 😡
LAZARUS GROUP
The North Korean hackers have been ousted by the FBI.
It all started as a private key leak at the Crypto Casino, Stake.
$40m was stolen and the finer details were shared with you earlier this week.
Only 48 hours later, the suspects have been identified.
The FBI has shared that those responsible for the attack are the notorious North Korean hacking group, Lazarus.
We have every belief, unfortunately, this will not be the last we hear of a hack/exploit involving the Lazarus group.
🏆 WEEKLY WINNER 🏆
Just because there is a bear market doesn’t mean a profitable gem won’t come along and do very well.
That is exactly what has happened here.
ZTX is “building an immersive 3D open-world platform where users can enjoy social interactions, engage in games, and participate in governance and economics when creating and selling digital assets in the virtual realm.”
The public mint took place on the 31st of August at a price of 0.06 ETH with a limit of 5 per wallet.
The 4000-item collection quickly sold out and the floor sits at an impressive 0.27 ETH with over 117 ETH of trading volume.
With only 1334 owners, there are certainly some excellent profit opportunities to be taken.
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The Triple Scoop newsletter & podcast is not financial advice, it is provided for educational, informational, and entertainment purposes only.
