GM to the 71 new readers who joined this week. Probably your best decision all week.

This week has been absolutely Jam-packed with News, Innovation, Scams & Scandals.

Let’s get stuck in.

SCOOPS OF THE WEEK 

⛓️ NFT’s

• Gucci Finalizes and Launches The Physical Rewards

• Starbucks Green Apron Collection

• ETH NFTs Break Unfortunate Record

👨‍💻 WEB3

• NFT Style Debit Cards The Future Of Web3?

• ‘X’ To Integrate Crypto Payments?

• Yuga Labs Acquires Roar Studios to Revamp Otherside

🪙 CRYPTO

• SEC asks Coinbase to delist everything apart from Bitcoin

• Stablecoin Project Tether has in excess of $3.3Billion reserves

• Flamboyant Gucci-Wearing Crypto Entrepreneur caught out by the SEC

• Is FTX going to make a comeback?!!

🏆 SCOOP PREMIUM

• Highly Anticipated new project launch + Opportunity to mint it for Free

• Crypto Token with 100X potential

⛓️ NFT’s

• NFT Total Market Cap $5.82B - 24/hour change -2.41%

• Volume Traded 24/hours - $9.5M +29%

• Floor BAYC slipped below 30ETH in the last day, but has now resurfaced above. Is this your chance to get into BAYC now?

• Volumes and markets really do seem to bottoming out and we know a market revival is closer than people expect. Bull markets are like finding love. It comes knocking when you least expect it.

• On August 9th - Degods are set to refresh their Artwork

• Wen? All will be revealed today from Utility Wen by The Plague.

• Notable Gainers - Sproto Gremlin’s Art Manifestation of (Harrypotterobamasonic10inus) - +54%, Notable Pepes up 46%, KillaBears +15%

• Top sales across the board are Crypto Punk#5432 - 75ETH, Crypto Punk#8278 - 70 ETH, Azuki#344 - 65ETH

Whales Are Scooping up:

• Azuki

• Bored Ape Yacht Club

• Otherdeed Expanded

• Azuki Elementals

• Otherside Koda

🍦UTILITY WEN

Today marks the today Wen all is revealed for Utility Wen. If you are reading this as a Plague Holder. You will undoubtedly already know what we are talking about..

The Plague is set to release the details of their new business powered by Web3 today! Their leader Pons has teased the community for months now about what they are planning, and to say we are excited is an understatement. The new business aims to launch a brand with a cool story, brings in new members from Web2 & Web3 and importantly genuinely rewards their community.

Will The Plague be the first to truly use Web3 mechanics in a productive way, outside of the Rugpulls, Pump & Dumps & Shills?

We would like to think so.

As well as revealing all, their Twitter handle will change to the name of the brand/business they are launching.

LFG.

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Gucci Finalizes and Launches The Physical Rewards

At a glance 🔎 

• Holders of the Gucci Vault Material NFT are now able to trade in their NFT.

• The teasers have proved to be accurate with holders being able to exchange 1 NFT for a bifold wallet and 3 for a 10KTF x Gucci duffle bag.

• The physical items will only be available to those who own the NFT, which was rewarded to holders of the Gucci Grail NFT who participated in 10KTF’s mission in battle town.

• There are 2896 in circulation with a floor price of 0.18 ETH.

  🕵️ Scoops take:

This is a great play from Gucci. Why? Just holding a grail didn’t reward, but the engagement did. A masterclass in how Web3 can be used to incentivize the community to take action and tighten the bond with their customer base.

Expect to see more ‘Engage-to-earn’ initiatives from major brands come out in the future.

So exchange Digital Gucci Items for Physical? But were holders profitable in doing so?

With the NFT being a free airdrop for those who participated in this value needed to be sold to those who were looking to invest.

With the current price of the NFT being $334, it is fairly simple to work out how much value there was on the table.

The wallet which requires 1 NFT to be traded, can be purchased on the Gucci website for $460, and an original version of the duffle bag (without the 10KTF collab) requiring 3 NFTs to be traded can be purchased for $1790.

If you are looking to save a few $, then the duffle bag was your play saving you a total of $788. Bargain!

Starbucks Green Apron Collection

At a glance 🔎

• The Coffee Giants are launching their newest collection on the 1st of August.

• The NFT will be launched on Nifty Gateway.

• There will be two exclusive phases, with the first being reserved for existing Starbucks members.

• A total of 5000 NFTs, based on the Polygon Blockchain, will be available at a fixed price of $100.

  🕵️ Scoops take:

This latest collection is a smart move from Starbucks, the purpose is to pay tribute to the dedicated baristas who have served the company for over 50 years.

The move fits in really well with the overall objective of the Odyssey programme which was to showcase the brand’s narrative, history, heritage, current state, and future through a variation of digital collectibles.

This isn’t just your everyday normal NFT collection from the company, they are creating a personality with their collections which certainly boosts the community vibe.

As one of the largest companies embracing NFT/Web3 culture, they are bringing over a huge element of their custom which will assist in the main aim of mass adoption.

ETH NFTs Break Unfortunate Record

At a glance 🔎

• The stats for the last weekend of July really showed the cold sentiment within the space.

• ETH NFTs amassed a total volume of 11,900 ETH over the weekend.

• This was the slowest volume weekend for NFTs in years.

• The second lowest weekend this year was 15,900 ETH which is 29% more.

  🕵️ Scoops take:

Not a brilliant set of statistics on paper, however as we have seen, there are still plenty of opportunities out there to make solid profits.

We recently saw a narrative of trait trading which provided big profits to those that made the smart investments. Seeking undervalued traits can be a mix of short-term flipping and long-term holding. A little bit of research can go a long way.

The Blue-Chip index remains fairly stagnant but this has presented significant buying opportunities to a market that once priced out the majority.

THREAD OF THE WEEK

The Bull Case for Digital Art

by SuzanneNFTs

🌐 WEB3

NFT Style Debit Cards The Future Of Web3?

At a glance 🔎

• Animoca Brands is investing $30M in neo-bank platform Hi, featuring a Web3 app that integrates a cryptocurrency exchange, digital banking, and customizable NFT-styled crypto debit cards.

• Hi’s crypto-friendly Mastercard debit card allows users to personalize their cards with an owned NFT avatar, promoting individual expression through Web3. It also features an innovative "proof of human identity" solution.

• The partnership facilitates users to send/receive Animoca Web3 tokens (including SAND and ApeCoin), targeting worldwide payments at around 90M merchants accepting Mastercard, thus driving mass adoption of Web3.

🕵️ Scoops take:

The intersection of Web3 and traditional banking signals a turning point in financial services, exemplified by Animoca Brands' $30M investment in the neo bank, Hi. Hi's NFT-styled debit card concept embodies Web3's ethos of individuality and personalization, giving consumers a tangible touchpoint to blockchain's often elusive technology. However, the true innovation lies within Hi's "proof of human identity" mechanism, which could provide a powerful counter-narrative to the often-criticized anonymity of the blockchain world. By bridging the gap between conventional banking and cryptocurrency, this partnership potentially charts a path toward greater acceptance and mass adoption of Web3 technologies.

‘X’ To Integrate Crypto Payments?

At a glance 🔎

• Twitter, now rebranded as "X" under new CEO Elon Musk, has reignited speculation around further integration of crypto payment options within the platform, as part of Musk's vision for an "everything app."

• Despite already enabling features like Bitcoin and Ethereum tipping and NFT-fused profile pictures, there's anticipation that X might allow crypto transactions directly within the app, following a model seen in Asia, Africa, and Latin America.

• The platform is also attempting to retain influential personalities through a revenue-sharing program, with suggestions that cryptocurrencies like Dogecoin could be accepted for ad spend, though the adoption and success of such a move remain uncertain.

  🕵️ Scoops take:

The rebranding of Twitter to "X" under Elon Musk's leadership could potentially usher in a new era for social media platforms. By integrating crypto payments, X's vision aligns with the "everything app" concept popular in parts of Asia, effectively providing an ecosystem where messaging, shopping, and transactions harmoniously coexist. Although X has already dabbled in crypto-oriented features, this could mark a more profound shift towards mainstreaming cryptocurrencies. However, it's crucial to note that the success of this venture hinges on widespread crypto adoption and regulatory receptivity, ensuring that this digital currency-driven ecosystem is not only feasible but accessible and secure for everyday users

Yuga Labs Acquires Roar Studios to Revamp Otherside

At a glance 🔎

• Web3 company Yuga Labs has acquired metaverse startup Roar Studios to enhance its Otherside Meta project.

• Roar Studios' founder, Eric Reid, will join Yuga Labs as General Manager of Otherside Meta, aligning with Yuga's broader metaverse strategy.

• The acquisition will enable Yuga Labs to tap into Roar Studios' immersive technology and community-driven approach to enhance its metaverse experiences, particularly in music and entertainment.

🕵️ Scoops take:

Yuga Labs' acquisition of Roar Studios underpins a pivotal moment in the evolution of metaverse ecosystems. With Roar's immersive technology and community-driven ethos, this partnership promises to democratise digital realms, putting creation power back in the hands of the community. The prospect of musicians creating collaborative, genre-defying art in a dynamic, shared virtual space reimagines creative possibilities and social connectivity in web3. As we navigate the metaverse frontier, the Yuga-Roar alliance could very well herald a paradigm shift, emphasising that the future of the digital space hinges on community participation and creative expression. The metaverse's potential is, indeed, roaring to life. 🦁

🪙 CRYPTO CRUNCH

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• Crypto Total Market Cap $1.16T - 24/hour change -1.14%

• Volume Traded 24/hours - $34.8B 17.5%

• It has been a wild 48 Hours in Crypto, with Rugs, Memes & Scams Galore. But on to the majors!

• Now sitting around the high $28K’s for $BTC, and a local bottom is near.

• Major liquidity sits around $28.5K’s before an expected rally back upward.

• It has been slow and drawn out, but the longer assets sit in a consolidation period the harder & more aggressive they move when they finally do. Think of it like a spring coiling up tighter and tighter.

• This range could take us as low as $27K, but as we approach a local bottom, accumulating your favorite tokens at these prices with a dollar-cost average approach is probably wise.

• The next major Key level remains $32K once we have cleared the lows, should we manage to break that then you can expect onwards to $35K.

  Crypto narratives to focus on this summer

• - AI Tokens

• - Telegram trading Bot tokens

• - Decentralised Exchange Tokens

• - Liquid Staking derivatives projects

• - Metaverse & gaming tokens

• - RWA - Real-world Asset tokens

• - Cross Chain Projects

• - ‘Real Yield’ Bearing tokens/projects

Top Stories

• SEC asks Coinbase to delist everything apart from Bitcoin

• Stablecoin Project Tether has in excess of $3.3Billion reserves

• Flamboyant Gucci-Wearing Crypto Entrepreneur caught out by the SEC

• Is FTX going to make a comeback?!!

Is SBF rugging from the dead?

Recently the meme coin $BALD ton Coinbase’s new ‘BASE’ Chain had a meteoric rise before the Dev rugged the liquidity, causing the price of the token to absolutely ‘Sh*t the bed’

Half of the community on Twitter (X) is convinced that it’s SBF founder of Collapsed FTX in disguise, here to Rug us one last time.

What do you think?

😡 THE REKT SECTION 😡

$BASE Shitcoin Shilling

When new coins explode on the market, one thing that is a certainty to follow is a bunch of knock-off versions that investors rush into.

In this instance, a pre-sale went horribly wrong with the founder pulling off a rug and then coming up with a ridiculous proposal.

The founder admitted to losing money in a rug so advised those who invested that the money he earned from this pre-sale will be traded and multiplied with profits to be returned to the investors.

This is something we have never come across before ever, the founder has admitted to the rug and then said he is going to gamble the money and aim to return it.

A lesson to be learned is not to rush into pre-sales without doing enough research into who is running it and what the project/coin actually is.

🏆 WEEKLY WINNER 🏆

Vera Molnar

This was the first Dutch Auction held by Sotheby’s and it’s safe to say, it was a total success.

There were a total of 500 pieces that went up for auction, with the ceiling price being set at 20 ETH.

It only took an hour for the collection to sell out and the collection generated 631 ETH in total ($1.2m)

The highest sale in the collection was Themes and Variations #1 which sold for 19.84 ETH ($37,205.95)

This collection has opened up a totally new dimension for the NFT space with both high-valued collections receiving their correct value and Sotheby’s successfully conducting a Dutch Auction sale.

And that's a wrap for today gang!

Love and sprinkles as always, catch you back here soon for the latest

~ Scoop~

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